The integration of social issues and business practices was not a trend, but instead the start of a profound shift in how the world’s leading companies and non-profits use cause-related associations to position their brands. This positioning translates support for community and charitable organizations into targeted marketing and communications strategies. Consumers want to buy brands that resonate with their values.

Cause Marketing Works!
Consumers reward good corporate citizens!
* 83% of Americans have a more positive image of companies supporting a particular cause that they care about.